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Does a contractor's Facebook page need the MHIC number?

Short answer. Yes. A business page is advertising, and COMAR 09.08.01.09 requires your MHIC license number on all advertising, including Facebook, Instagram, Google Business Profile, Yelp, and other online listings.

  • COMAR 09.08.01.09

Work it through

You're the contractor. Pick what you'd do, then see how each choice plays out.

You're setting up a Facebook business page for your contracting company. You post before/after photos of completed projects, a description of your services, and your contact information.

Something's missing.

  1. Correct

    COMAR 09.08.01.09 requires your MHIC license number on ALL advertising. Social media business pages are advertising. Your Facebook page, Instagram profile, NextDoor business listing, Google Business Profile, Yelp page, and any other online presence promoting your home improvement business must display your MHIC number. It should be in your bio/about section, visible without scrolling. This also helps consumers verify your license — making it easy for them to check builds trust.

  2. Wrong

    The MHIC advertising regulations don't distinguish between traditional and digital media. Any public communication promoting your home improvement business is advertising under COMAR 09.08.01.09. Facebook, Instagram, YouTube, TikTok, Google Business, email marketing, text message promotions — ALL require your MHIC number. The regulation's intent is that consumers can always identify and verify the contractor. The medium doesn't matter.

All 13 advertising & salespeople questions

  1. Do you have to give homeowners your MHIC license number?
  2. What must Maryland home improvement advertising include?
  3. Does your MHIC number have to be on your work truck?
  4. Where must your MHIC license number appear?
  5. Does a contractor's Facebook page need the MHIC number?
  6. Does a home improvement salesperson need an MHIC license?
  7. Are you responsible for your salesperson's violations?
  8. Are you bound by a warranty your salesperson promised?
  9. How do you answer a competitor's false claims about your license?
  10. How should a contractor respond to a false online review?
  11. How do you compete with a far lower bid from a questionable contractor?
  12. Should you use a competitor's bid to undercut them?
  13. When is suggesting upgrades good practice and not an upsell?