Where must your MHIC license number appear?
Short answer. On all advertising, print and digital, under COMAR 09.08.01.09; on every vehicle, at least 3 inches high, under COMAR 09.08.01.06; and on every contract under §8-501. If a customer can see it, include the number.
- COMAR 09.08.01.09
- COMAR 09.08.01.06
- Business Regulation §8-501
Work it through
You're the contractor. Pick what you'd do, then see how each choice plays out.
You're reviewing all your business materials to make sure everything is compliant. Your checklist includes: truck, business cards, website, contracts, flyers, yard signs, social media pages, and your estimating software header.
What must appear on ALL of these?
- Correct
COMAR 09.08.01.09 requires your MHIC license number on ALL advertising materials. This includes digital advertising — your website, social media pages, online directory listings, email signatures, and any digital marketing. Vehicles require the number at minimum 3 inches high (COMAR 09.08.01.06). Contracts require it per §8-501. If a potential customer can see it, your MHIC number should be on it.
- Wrong
'Informal' doesn't exist in advertising regulation. Business cards handed to potential clients? Advertising. Social media business page? Advertising. Yard signs at job sites? Advertising. COMAR 09.08.01.09 doesn't distinguish between formal and informal marketing. If it promotes your home improvement business, it needs your MHIC number.
All 13 advertising & salespeople questions
- Do you have to give homeowners your MHIC license number?
- What must Maryland home improvement advertising include?
- Does your MHIC number have to be on your work truck?
- Where must your MHIC license number appear?
- Does a contractor's Facebook page need the MHIC number?
- Does a home improvement salesperson need an MHIC license?
- Are you responsible for your salesperson's violations?
- Are you bound by a warranty your salesperson promised?
- How do you answer a competitor's false claims about your license?
- How should a contractor respond to a false online review?
- How do you compete with a far lower bid from a questionable contractor?
- Should you use a competitor's bid to undercut them?
- When is suggesting upgrades good practice and not an upsell?