What must Maryland home improvement advertising include?

Work it through

You're the contractor. Pick what you'd do, then see how each choice plays out.

1. AReject the flyer — it needs your MHIC number on it, and the claims are misleading under advertising regulations
   Correct

   COMAR 09.08.01.09 requires your MHIC license number on ALL advertising. Additionally, claims like 'best' and 'lowest prices guaranteed' without substantiation could be considered misleading under COMAR 09.08.01.10. Your advertising must be truthful and include your license number — every ad, every time. Flyers, vehicle wraps, website, business cards, social media — everything.

2. BJust add the MHIC number to the bottom and send it to print — the rest is fine
   Partial

   Adding the MHIC number is necessary, but 'Best Contractor in Maryland' and 'Lowest Prices Guaranteed' are claims you'd need to substantiate. Under COMAR 09.08.01.09 and .10, advertising must be truthful. Unsubstantiated superlative claims can trigger complaints and MHIC investigation.

3. CApprove it as-is — it's just a flyer, not a contract
   Wrong

   Advertising regulations apply to ALL marketing materials, not just contracts. COMAR 09.08.01.09 requires your MHIC number on every piece of advertising. Missing it is a citable violation. Combined with misleading claims, this flyer could generate both consumer complaints and MHIC regulatory action.